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What this service actually covers
Most websites are designed to impress the people who built them. A strategically designed website is built around one thing: what your buyer needs to see, in what order, to take the next step. We combine user research, conversion strategy, and design execution to build web experiences that work - not just websites that look good in a portfolio.
The Proof Is in the Pipeline
2.7x
Average conversion rate improvement on redesigned pages
43%
Average reduction in bounce rate following a UX audit
25+
Website redesigns delivered
91%
Client satisfaction score across post-launch reviews
How Momentum Supports You
UX and conversion audit
We analyze your current site performance to find where visitors are getting stuck, confused, or dropping off. This includes heatmap analysis, user flow review, and identifying technical friction points that are costing you leads.
User journey and architecture
We map out the ideal path your buyers should take from landing to conversion. We restructure your navigation and page hierarchy to ensure the information your buyer needs is always exactly where they expect to find it.
Wireframing and conversion design
We build the structural blueprint of your new pages. Every headline, button, and content block is placed with intent, focusing on visual hierarchy and persuasive flow before we ever move to high-fidelity visual design.
Prototyping and handoff
We deliver high-fidelity, interactive designs that show exactly how the site will look and function. We provide clean, development-ready assets and documentation to ensure the final build matches the strategic vision perfectly.
Pick Your Pathway
No two brands are the same. Partnership with Momentum goes two ways to fit your needs.
UX Redesign
A complete, fixed-scope redesign of your website or core landing pages. We run the full audit, design the user journeys, produce wireframes and final designs, and hand off assets ready for development. Built to convert from day one.
UX Partnership
An ongoing design and optimization function. New landing pages, A/B testing, conversion audits, and continuous UX improvements run by a senior strategist who understands your buyer and treats design as a revenue lever.
FAQ
UX (User Experience) design structures a website so visitors can find what they need and take action without friction. For B2B sites, UX directly impacts lead quality. Poor UX means buyers leave before seeing your value proposition.
UX design addresses how a website works - the flow, structure, and navigation logic. UI (User Interface) design addresses how it looks - typography, color, and styling. UX determines if a user can reach their goal; UI determines if they trust the brand.
Reliable signals include: high bounce rates on key pages, low time-on-page, low conversion despite traffic, and leads arriving on sales calls confused about what you offer. These indicate the site is actively losing you pipeline.
A full redesign typically takes six to ten weeks. Single landing pages or core redesigns take two to three weeks. Timeline depends on scope and content readiness.
A thorough audit covers: user journey analysis, conversion path review, navigation assessment, mobile responsiveness, page speed, CTA clarity, and heatmap analysis. The output is a list of changes ranked by conversion impact.
Get a senior eye on your website experience
“We’ve seen an uptick in ROI since Momentum took over as our marketing team. Their precise approach is exactly what our company needed.”
A. Spectre
Head of Growth