Who we are

This is Momentum under a magnifying glass

!Our story

Strategy that moves brands!

Discover our journey, mission & team

Our journey

Momentum is a full-service marketing agency for B2B companies looking to grow their brand without adding the costs of an in-house team. Since 2022, our specialist and remote approach embeds global experts within your marketing function to help you move metrics that matter.

How it all started

Meet Laiba 👋

Laiba was a Top-rated Plus freelancer on Upwork, handling enterprise-level work with Microsoft and Fortune 500 companies as a team of one. However, as the work grew and the hours in the day stayed stagnant, she knew she had to add more decks on hand.

So, with 8 years of marketing experience and leading teams, Laiba launched Momentum. She started her agency with a team of two and four clients. Today, she's a Forbes Communication Council member, recognized for her global marketing impact and for leading the vision for 11 others at Momentum.

In her free time, you can find her socializing, brewing coffee, doing Pilates, or reading up in her library.

Laiba Tariq – Founder & Brand Strategist at Momentum
Forbes Communications Council Official Member
“The creative mind
behind the mission.”
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Our journey

How we gained
momentum

2022

We launched

Momentum launched and operated unofficially for 6 months in 2022 with two team members. This remote working setup supported 4 client accounts successfully.

We launched
2024

First major brand

Momentum signed a contract with its first enterprise client to work as its marketing extension for an Asian-centric launch.

First major brand
2025

First $100k revenue year

Supporting over 13 clients across fractional CMO, branding, content marketing, and social media services, we hit our revenue target with a team of 8 specialists spanning 3 continents.

First $100k revenue year
Values & Mission

Built different from day one

Our team lives and serves global

From Kuala Lumpur to Belgrade, Momentum’s team of 11 lives across 3 continents and comes from a diverse background. This global insight internally helps us reflect our worldview into client work and offer expertise that lean teams generally can’t produce.

Blue and Grey World Map Chart Presentation - Our team lives and serves global
Visual Chart Page Iteration 1 - Integrated into your system

Integrated into your system

Our team builds into your existing systems and tool stack.

The Momentum Difference

Who we work with

Looks like you? Start a conversation
Momentum Difference Visual
B2B • SAAS • FINTECH

“Built for teams ready to compound results”

Tailored for Growth-stage and late-stage companies

B2B • SAAS • FINTECH

Growth-stage and late-stage companies

With new funding and revenue growth come marketing responsibilities. Momentum offers marketing services for B2B, SaaS, and fintech firms that want to see compounding and sustainable results from their marketing efforts. We work as an extension of your existing team or build a brand new one without bringing in the cost of doing so in-house.

Fractional CMO leadership
Full-funnel B2B pipeline growth
Zero in-house hiring overhead
Embedded execution pod

Our people

Meet the minds
shaping Momentum

Join us
Laiba Tariq – Chief Executive Officer

Laiba Tariq

Chief Executive Officer

Noor Khalid Aziz – Head of Socials

Noor Khalid Aziz

Head of Socials

Hailee Summers – Head of Strategy

Hailee Summers

Head of Strategy

Katarina Pavlovic – Paid Media Specialist

Katarina Pavlovic

Paid Media Specialist

Reach Out to Reach Your Momentum

““

“We’ve seen an uptick in ROI since Momentum took over as our marketing team. Their precise approach is exactly what our company needed.”


A. Spectre

Head of Growth