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Fractional CMO leads your marketing efforts
A marketing team without senior leadership tends to produce a lot of activity and very little direction. Momentum’s fractional CMO take ownership of strategy, budget, and team performance, so every channel is working toward the same goal instead of competing for the same attention.
The Proof Is in the Pipeline
300+
Personnel managed within marketing teams
25%
Improvement in LTV-to-CAC ratio
9+
Fractional engagements delivered
80%
Client retention on ongoing fractional partnerships
What to Expect
Discovery and audit
Momentum’s fractional CMO audits your current channels, team structure, and spend against one question: where is that mix producing pipeline, and where is it just producing activity? That answer sets the priorities for everything after it.
Strategy and roadmap
We build a marketing plan tied to revenue targets, with clear priorities for the next two quarters. Every decision on that roadmap has a reason behind it. Nothing goes on the list because it's trending.
Execution and Leadership
A roadmap doesn't execute itself, and most teams need someone translating it into what happens Monday morning. We sit in that gap: running your team, your vendors, or our own specialists, so the plan survives contact with an actual week.
Optimization and Scale
Our fractional CMO looks over past performance on a monthly, quarterly, and yearly basis to optimize and tweak the existing marketing strategy. As you scale in revenue and team, our fractional CMO stays on top to prevent any growth plateaus.
Choose your momentum
Some companies need a strategy reset before they scale further. Others need ongoing executive leadership without a full-time hire. Momentum works either way.
Strategy Reset
A fixed-scope engagement to audit your current marketing, rebuild the strategy, and hand off a roadmap your team can execute against.
Fractional Partnership
This partnership is ideal for those who are looking for ongoing executive marketing leadership. Strategy, team oversight, and board reporting are covered for many months, so your growth compounds.
FAQ
A fractional CMO sets marketing strategy, owns the budget, and decides what the team actually works on. They manage vendors and specialists where gaps exist and report results directly to leadership. The role covers everything a full-time CMO does. What changes is the time commitment and the cost, not the level of ownership.
An agency is built to execute a specific channel well, whether that's paid ads, SEO, or content. A fractional CMO sits above that. They decide what the overall strategy should be, which channels deserve a budget, and which agencies or specialists should be brought in to run them.
Most engagements run one to three days a week, structured around what your team actually needs rather than a fixed schedule. Earlier-stage companies with smaller teams often need more hands-on time initially, while companies with an existing marketing function may only need strategic oversight and monthly check-ins.
Yes, particularly before the company is ready to justify a full-time executive salary. Early-stage teams often have marketers executing tactics with no one setting direction. A fractional CMO builds that direction from the start, so the team isn't running five different plans that might not bring desirable results.
Most engagements start at six months, long enough to build a strategy, test it, and show measurable results. Many extend into ongoing partnerships once the foundation is in place and leadership has seen what changes when marketing has a single point of ownership.
Through pipeline generated, cost per acquisition, and revenue tied directly to marketing-sourced deals, reported monthly against the goals set at the start of the engagement. A fractional CMO who can't point to specific numbers from past work isn't someone worth hiring, and that standard applies to us too.
Find Your Fractional CMO for Full-time Success
“We needed a strong individual to put together fragmented marketing efforts and help us achieve the yearly growth we were setting as a goal. Momentum delivered just that.”