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Is your LinkedIn hook bringing in buyers, or just readers?

LinkedIn advice comes from creators who get paid for the attention they get, regardless of who it's from. That's not the case with founders. We've built this simple self-grader to help you judge your own hooks by qualified attention. Find out whether the right people stopped and wanted to know who wrote it.

Score your hook

Judge only what shows before “see more.” For an honest score, grade it with a colleague.

1.

Specificity

Does the visible text contain a number, a name, or an exact situation?

2.

Buyer self-selection

Would your ideal buyer and a college student react to it differently?

3.

Open loop

Is there tension the reader can only resolve by tapping "see more"?

4.

Payoff match

Does the rest of the post deliver what the hook promises?

0 / 8

Score all four criteria to get a verdict

4 left to score.

Reach tells you who saw it. Qualified attention tells you who wanted to know you.

We hope this helps DIYers and beginner social media specialists grow their accounts. If you need help from an expert beyond this free resource, write to us for a free consultation.