Urban Green
Sustainability
Copywriting, Email Marketing
Increased Retention
The challenge
Urban Green was struggling with high bounce rates and low email engagement. Their mission was powerful, but their messaging was failing to hold attention.
“Every email we send now feels like a conversation our customers actually want to have.”
James Wilson
Founder, Urban Green
The strategy
Narrative Overhaul
Rewriting the brand's core story to focus on the impact of individual action.
Lifecycle Marketing
Designing email flows that nurtured customers from awareness to advocacy.
Retention Gamification
Introducing subtle rewards for long-term sustainable shopping habits.
Educational Ecosystem
Building a resource library that solves customer problems beyond the product.
In numbers
0
Brands supported with this service
0k+
Youtube organic views generated
0%
Average increase in email CTR
0K+
Impressions from SEO content